Thursday, October 13, 2016

Mautic 2.2: Account Based Marketing and Email Plugins


Mautic is the totally free, open source, and cloud-hosted marketing automation system that packs all the features of an enterprise-grade marketing suite. Although, that's probably because Mautic is an enterprise-grade marketing suite. Mautic Cloud is the free flavour on offer, while their premium package – Mautic Cloud Pro – gives brands more freedom when it comes to the number of records, marketing emails, and user seats that they can make use of. Here's an overview of what Mautic 2.2, the latest version, brings to the table: Dynamic Email Content: Mautic 2.0 brought dynamic email content, but now you can further personalize your emails with ease. Account Based Marketing: With the ‘Companies’ feature, you can now jump on the Account Based Marketing bandwagon by connecting people together in the context of a company. Email Recency/Frequency: Yet more tools to show your contacts that you value their time and attention. Update to Forms: The Mautic form experience has been vastly
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