After the success of day one, day two of the eZ conference kicked off with an interactive presentation hosted by Roger Antonesen, a professor from the University of Oslo. Throughout his talk, he asked the crowd a series of questions directed at the IT and marketing teams within most modern organizations. The audience got to cast their votes for each question via a website accessible by short URL or QR code, with separate URLs being provided for Team IT and Team Marketing in order to compare the answers coming out from the two camps. The answers were presented as they came in via pie chart on the big screen. It was certainly different, and it was cool to see what the audience was thinking in real time – even if there were far more IT guys than there were marketers! Content & Commerce Later on in the day, Roland Benedetti, the Chief Product & Marketing Officer at eZ Systems, opened up the discussion of eZ Platform bringing together content and commerce. He stressed that eZ was all abo
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