Tuesday, October 4, 2016

LemonStand's New CMS Combines Content with Commerce


LemonStand, the eCommerce solution for medium, large, and enterprise-grade brands, has revamped its content management system with a flurry of new features. Now, it's more than just a sofware that can sell – it's a software that can be leveraged to design, create and publish content to grow website traffic and engage customers. Content Marketing Meets Commerce LemonStand has made this move in recognition of the power of content marketing. They cited a Demand Metric study which shows that content marketing – like blogging – is three times as powerful as traditional marketing. With that in mind, introducing the following features were a no brainer for LemonStand. Content Publishing LemonStand's new straightforward publishing tools make it easy for store operators to create and manage different types of content themselves. Here's a breakdown of the new publishing features on offer: Publish multiple content types including web pages, blog posts, and announcements (with more content
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