WordPress and Wix Are Fighting About Open Source Software

So WordPress and Wix are fighting one another – and I'm not talking about them competing for customers. Instead, the two website building heavyweights are having a brawl via the blogosphere.
http://bit.ly/2e7lGoX

AirFryer “Fried” Chicken

Tis is the season that I get to try out all sorts of kitchen appliances! Man, I love this time of year and I love what I do for a living. I get to try out SO many neat things and so many cool kitchen appliances. This time around, I am trying out the Phillips [ ] The post AirFryer Fried Chicken appeared first on The Kitchen Magpie.
http://bit.ly/2fy9DGt

Coaster CMS Review

Coaster CMS is a free, open source, and beacon-compatible CMS developed by Web Feet Ltd – a certified Google partner with over 16 years of experience. Here's our take on it.
http://bit.ly/2e4XbsD

Getting Your Home Ready for Winter & a $200 Cash Gift Card Giveaway!

If there s one thing I am good at when it comes to prepping for winter, it s putting it off. I m the type of person who waits until my phone starts vibrating on my desk with a winter storm warning from Environment Canada before I start preparing anything. I d love to tell you that I m on [ ] The post Getting Your Home Ready for Winter & a $200 Cash Gift Card Giveaway! appeared first on The Kitchen Magpie.
http://bit.ly/2dXwW76

Flapper Pie and a Blue Prairie Sky

Old-fashioned favorites are paired alongside modern reimaginings in this nostalgic debut baking book from Karlynn Johnston of The Kitchen Magpie. Suitable for bakers of all skill levels and featuring over 125 delicious recipes, Flapper Pie and a Blue Prairie Sky is destined to become a much-loved addition to any family kitchen.
http://amzn.to/2eRaX4x

A Timeline of The Global Growth of PrestaShop

In 2007, PrestaShop burst onto the scene as a free, open source, and on-premise eCommerce solution. Here's a timeline of what came next.
http://bit.ly/2fghXdC

The Flapper Pie & a Blue Prairie Sky Cookbook Celebration Giveaway!

It shouldn t be a surprise to anyone that is a reader of The Kitchen Magpie that I have been planning this giveaway since I landed my book deal. Because I got to shop, you guys and it wasn t for me. That s a selfless act, right? Shopping for you guys? I am sooo giving and thinking [ ] The post The Flapper Pie & a Blue Prairie Sky Cookbook Celebration Giveaway! appeared first on The Kitchen Magpie.
http://bit.ly/2eCubd0

A Preview of PrestaShop 1.7

During my tour of Prestashop’s Paris headquarters, I got to lay my eyes on Prestashop 1.7, the eCommerce platform’s latest release.
http://bit.ly/2eAFgOG

Reflecting on My Visit to PrestaShop’s Paris HQ

As I stepped into the entrance of PrestaShop’s Paris headquarters,I was greeted by a long timeline of the company’s impressive history, which stretched across the hallway leading to the elevator.
http://bit.ly/2ezSqse

Weebly Hacked: 43 Million Customer Records Stolen

Yesterday, LeakedSource reported that Weebly, the world-renowned website builder, had suffered a data breach back in February 2016. As a result, forty-three million records were stolen, including customer names, email addresses, and IP addresses.
http://bit.ly/2eeGOQv

Top 17 Learning Management Systems

If you run a school, university, or training company, you'll want to adopt an LMS (Learning Management System) to help you manage your educational material and keep tabs on all the students who access it.
http://bit.ly/2ed8ZiD

How to Align a Document Management System Strategy and Execution

Although document management system (DMS) execution requires an understanding of the solution’s features and the impact of their benefits, a strategy involves myriad components: organizing content in an intuitive way, creating a buy-in to follow the strategies, and incentivizing this buy-in from the top down.
http://bit.ly/2enq5FI

Jetpack for WordPress Gets User Interface Update

Jetpack for WordPress, a plugin by Automattic – the company behind WordPress itself – has just undergone a user interface makeover.
http://bit.ly/2e7z6Ym

CMS Critic Interviews Tom Berger, VP of Digital Marketing at Progress

Progress, the company behind the enterprise-grade CMS Sitefinity, has been working away at their award-winning software ever since they purchased it as part of Telerik for over $260M back in 2014.
http://bit.ly/2ehdJ1X

Classic American Goulash

I am obsessed with American Goulash. American goulash was never something that I ate growing up as a kid. My parents aren t huge pasta eaters, meaning that this is something that my mother wouldn t have made for us. The only pasta I can recall would be spaghetti and meatballs and the occasional tuna casserole. Which reminds [ ] The post Classic American Goulash appeared first on The Kitchen Magpie.
http://bit.ly/2ehUkOj

CMS Critic Interviews Tom Berger, VP of Digital Marketing at Progress Software

Progress, the company behind the enterprise-grade CMS Sitefinity, has been working away at their award-winning software ever since they purchased it as part of Telerik for over $260M back in 2014.
http://bit.ly/2ehdJ1X

Squarespace Start Lets You Launch a Website In Seconds

Have you ever had an idea so exciting that you can't wait to secure its place online? Well, Squarespace has just given you a quick way to kickstart any idea, with Squarespace Start.
http://bit.ly/2efzJde

Reese’s Chocolate Chip Skillet Cookie

This is dessert tonight,. It s ok to be jealous and I will understand if you hate me. However, I would really like to tell you guys about how easy this skillet cookie is. Actually,I feel that it s my obligation to warn you now that this skillet cookie is WAY too easy to make and you should [ ] The post Reese s Chocolate Chip Skillet Cookie appeared first on The Kitchen Magpie.
http://bit.ly/2dZmDWD

Ubuntu MATE 16.10 Review

With the recent release of 16.10, I decided to do an Ubuntu 16.10 MATE Review and take a look at the changes from a user perspective to see how well it performs. I'll also be investigating whether it's a worthy upgrade, keeping in mind of course that the end of life for this (and other Ubuntu 16.10 variants) is 9 months, so it's certainly not something you'd want to move to if you are looking for a long term support release. In those instances, stick with the 16.04 or 14.04 releases. This latest release, Ubuntu 16.10 MATE, has been completely rebuilt on GTK3+ and features the updated MATE 1.16 desktop environment. Ubuntu MATE does the desktop justice in my mind; it's well laid out, easy to use and feels very usable. They also, in my mind, have nailed the new user experience with the excellent and well constructed Welcome app which launches at first boot. I'm going to quickly delve into the Welcome app for a moment because even though it's not exclusive to the 16.10 release, if you are
http://bit.ly/2ecopin

How to Fix NVIDIA Screen Tearing in XFCE, MATE, KDE, LXDE and others

If you are running XFCE, LXDE, MATE or other desktop environments that are not running a compositor such as Compton and you have a reasonably new NVIDIA card, you are likely pulling your hair out trying to get rid of the awful screen tearing you are experiencing. This screen tearing typically occurs when you are running a proprietary NVIDIA driver under Linux and have one of the aforementioned (or any non-composited) desktop environments. Fortunately for all of us, there is a fix and I'm going to walk you through how to make that nasty NVIDIA screen tearing go away. I'm not going to get into the specifics as to why this happens because frankly, I have no idea and I'm more interested in how to make it go away (although if someone DOES know why, please let us know in the comments because I'm always eager to learn). For me, the tearing is very obvious when moving windows back and forth or scrolling in Firefox.. to the point that it drives me (and I'm sure you as well or you wouldn't be h
http://bit.ly/2dYsoDH

CMS Critic to Attend Liferay Digital Solutions Forum in London (Plus, 10 Free Tickets)

As per usual, CMS Critic has had a presence at a number of major business software events throughout 2016. But we're not done yet. We plan to attend the Liferay Digital Solutions Forum in London on November 3rd 2016, and we want to bring ten of our readers along with us – for free. The Liferay Digital Solutions Forum: What's The Deal? Liferay, the world renowned digitl experience platform, hosts the Liferary Digital Solutions Forum on an annual basis from England's capital. Over the years, it has attracted marketers, IT specialists, professionals from the public sector, software consultants, and everyone in between. This year, there's a focus on digital transformation and digital strategy, with Liferay and a number of major brands chiming in. Here's a quick look at some of the stand-out presentations from the agenda: The Essence of Digital Transformation Building an Online Community for The World's Most Followed Football Team (How We Did It) Hubspot's Simple Guide to Digital Strateg
http://bit.ly/2e8e2M9

Ubuntu 16.10 Review

With the recent release of Ubuntu 16.10, we thought we'd delve into the latest release of this popular Linux distribution and share with your our Ubuntu 16.10 Review. This review is intended for the desktop user. If you hop distros as much as I do (see Trials and Tribulations of a Distro Hopper) then you're probably pretty excited to mess with this release. The installation process for Ubuntu hasn't changed a wink. As per usual, it's one of the fastest and easiest installs out there and for my hardware, worked without issue. Installation of third party drivers is quick and easy as per usual. Some people prefer to use the GUI to install drivers but I find the console still to be far more efficient for most tasks so I install all of my third party drivers with one line. sudo ubuntu-drivers autoinstall For those who want to use the GUI, however, just launch the app Software & Updates and click the Additional Drivers tab or, alternatively, use the shortcut and launch the Additional Driver
http://bit.ly/2dTC1DK

Ubuntu MATE 16.10 Released - Completely Reworked for GTK 3+

The Ubuntu MATE team have announced the release of Ubuntu MATE 16.10. Normally, point releases such as this don't offer massive changes but in this particular case, there are some huge changes in this release. Ubuntu MATE 16.10 have completely migrated the platform to GTK 3+ half a year early thanks to the financial support of the community. According to the press release, Ubuntu MATE is the first major distribution to ship a full GTK3+ implementation of the MATE desktop, which is excellent news for the distro hopper community and those who love MATE. I've always been a big fan of the MATE desktop myself, I think the development team behind Ubuntu MATE have done an excellent job with small details such as the excellent "Welcome" screen that comes up once installed and guides you through software selection via Software Boutique. It feels like a very solid release. I'm actually running Ubuntu MATE 16.10 right now as I write this article: I've been running it since it's release yesterday
http://bit.ly/2e7gti3

Rosemary Garlic Parmesan Pork Tenderloin

A confession: while writing this recipe, I kept typing prok instead of pork. Sure, it could be the wine that I was drinking while I was writing this recipe up, but sometimes I find that when you get going typing, your brain goes into this weird mode where your fingers keep hitting the same sequence [ ] The post Rosemary Garlic Parmesan Pork Tenderloin appeared first on The Kitchen Magpie.
http://bit.ly/2dSAIEZ

TYPO3 and Platform.sh Announce 'Strategic Integration' Ahead of T3CON in Munich

TYPO3, the free and open source CMS with a commercial offering, and Platform.sh, the continuous delivery cloud hosting company, have announced that TYPO3 is available to test on Platform.sh from October 26 2016 onwards. This will give all TYPO3 users full access to Platform.sh’s revolutionary cloud-hosting capabilities. That means it'll be ready just in time for TYPO3's next conference, T3CON in Munich, 26-27 October. All details of the Tech Preview will be provided in sessions hosted at that event – so attendance is highly encouraged for those who are serious about enhancing their TYPO3 deployments. An Integration With Platform.sh: What It Means For TYPO3 Users Platform.sh has established itself as the modern, preferred solution for other Composer-based open source systems such as Drupal, Magento, eZ Platform, Sulu, and Symfony. Platform.sh brings a range of benefits to TYPO3 users. For example: Complete build and deployment management for Composer-based applications Full managem
http://bit.ly/2dSxVM9

Deploying a Document Management System: An eFileCabinet Guidebook

So you've decided that your brand will benefit from having a document management system. That's almost certainly a wise decision. But adopting a DMS takes more than just installing it or signing up for it. A deployment process needs to take place – an efficient one. To help you out, here's a guidebook that covers the essentials of deploying any document management system effectively, and with minimal disruption. Necessary Questions to Answer Before Document Management System Deployment If an organization has already gone paperless prior to purchasing DMS, data migration services and structural frame-working of content are enough to deploy a document management system. However, for organizations that have not already gone paperless, the process becomes lengthier, and it all begins with digitizing all the documents through scanning. Sometimes decision makers within an organization will buy scanners designed to digitize a high volume of documents. However, the preexisting multi-functio
http://bit.ly/2dSgqLU

Ubuntu 16.10 now available to download

It's been a great day for Linux geeks (and those of us with distro hopping issues) because Canonical has released Ubuntu 16.10 to the public. This version, dubbed Yakkety Yak, is now available for all to download from the Ubuntu website. Ubuntu 16.10 will be supported for 9 months until July 2017 therefore if you are looking for an OS with long term support, stick with 16.04 for now. Ubuntu 16.10 brings with it the following improvements / changes: MAAS 2.0 delivers robust, highly-available IPAM and bare-metal provisioning Hybrid cloud operations with Juju 2.0 Developer preview of Unity 8 includes desktop, tablet and phone UX convergence OpenStack Newton with secure bare metal performance and containers Snapd 2.16 delivers apps to a wide range of Linux servers, devices, and desktops More than 500 snaps published, with updates directly to end-users from ISVs Performance improvements in network and virtualisation for throughput, latency One of the things that Canonical is touting with t
http://bit.ly/2dQNNyC

Visiting Davison Orchards in Vernon, British Columbia

Let s go back to this summer, shall we? As I sit upstairs in my house and look at the wet, clumpy snow that is slowly melting from a nice big dump of October snow, I m already done with cold weather. At the end of my adventure in Victoria BC, my friend Kandice and I decided [ ] The post Visiting Davison Orchards in Vernon, British Columbia appeared first on The Kitchen Magpie.
http://bit.ly/2e4KvD7

Mautic 2.2: Account Based Marketing and Email Plugins

Mautic is the totally free, open source, and cloud-hosted marketing automation system that packs all the features of an enterprise-grade marketing suite. Although, that's probably because Mautic is an enterprise-grade marketing suite. Mautic Cloud is the free flavour on offer, while their premium package – Mautic Cloud Pro – gives brands more freedom when it comes to the number of records, marketing emails, and user seats that they can make use of. Here's an overview of what Mautic 2.2, the latest version, brings to the table: Dynamic Email Content: Mautic 2.0 brought dynamic email content, but now you can further personalize your emails with ease. Account Based Marketing: With the ‘Companies’ feature, you can now jump on the Account Based Marketing bandwagon by connecting people together in the context of a company. Email Recency/Frequency: Yet more tools to show your contacts that you value their time and attention. Update to Forms: The Mautic form experience has been vastly
http://bit.ly/2dOXeih

Acquia Lift Gets New User Experience and Personalization Capabilities

Acquia, the Drupal digital experience company, has announced some powerful new capabilities for Acquia Lift, their personalization platform. Thousands of brands trust Acquia to handle their web presences and their digital experiences, including the BBC, Cisco, Stanford University, and the Australian Government. Lift is Acquia’s SaaS solution for creating personalized and contextual digital experiences and is designed for customers to take advantage of personalization faster than ever before. It allows organizations to deliver personalized experiences in Drupal, as well as in any other digital platform. With this new update, Acquia Lift now includes a simplified card-based, drag-and-drop user experience with the capability to access, unify and personalize content across Drupal and other digital platforms. Marketers can get started fast by collecting profile data and gaining insight into buyer segments. Lift’s embedded syndication hub unifies content from across these platforms, tra
http://bit.ly/2dMX0br

Enhancing Self-Service Portals with Online Learning Content

Web portals offer a broad spectrum of valuable services to different groups of people your organization interacts with including: Customers and prospects Employees and prospective employees Investors Partners Members Volunteers And more! Each of these groups have different reasons to learn about your products, services, and company history. It’s great to train these people so they are more knowledgeable about what you do and who you are. Self-service CRM portals have the added value of delivering context-specific training content, while keeping track of their progress, and the effectiveness of the content itself. Here are some effective ways your company could be getting more value out of your web presence, while educating the members of your stakeholder communities. Product Training It would be great if you could deliver every customer training session in person, but the realities of availability and travel logistics makes that nearly impossible. Online training is available 24/7,
http://bit.ly/2dIUJxO

Strikingly Is Taking Blogging Seriously (And Why That's Vital)

Strikingly is a one-page website builder that I have long been an admirer of. In fact, I included it in my list of 25 CMS to watch in 2016. Over the last year or so, they have released Strikingly 4 and followed it up with updates to bring about features like the ability to switch templates without losing content, custom colors, more page blocks, and the ability to blog via their 'Simple Blog' page block. But now, they’ve enhanced that blogging functionality with an array of features – and I think it’s the kind of move that other content management systems need to mimic. Here's what they did: Blogging With Strikingly Strikingly’s new blogging features makes it easy for webmasters and bloggers to grow an audience. Firstly, their 'Simlpe Blog' feature allows you to write, edit, and publish blog posts in-line, from within Strikingly's interface. Then, built-in blog categories help you organize your content, while the archive page boosts post discoverability. Once you publish a pos
http://bit.ly/2dIK0U1

4 Ways a Document Management System Simplifies Compliance

A truly good Document Management System will do more than just manage files and media assets. It will also play an active role in the regulatory system that's engrained into most office workflows. Here's how a strong DMS achieves that. 1. It Unifies Authorities’ and Organizations’ Compliance Objectives Since the beginning of the millennium, compliance and regulatory requirements have become a particularly difficult territory to navigate, especially in relation to the public use of the Internet, the mobile means of accessing the Internet, and the increasing specificity of compliance standards by industry. As illustrated throughout this post, many document management system features, when considered in tandem with the laws relevant to industries that can benefit the most from use of this technology, share a symbiotic relationship—one where DMS upholds, simplifies, and ensures compliance inasmuch as the law is written to accommodate the proliferation of the document management syst
http://bit.ly/2dWeiOv

CoWatch Review - Not a Very Smart Watch So We're Giving it Away!

So I'm a big fan of IndieGoGo and Kickstarter. I tend to back interesting projects all the time and one such project was something I thought sounded promising, the CoWatch. I recently received and decided to share my experiences with everyone in this CoWatch Review. Here's the video that, sadly, convinced me to back this device: The CoWatch (not cow watch, although that would have been pretty funny) is a device that is powered by Cronologics OS (some kind of weird Android based OS that should have just been called "dumbed down Android"). The watch comes with a metal strap that is difficult to adjust and feels cheap and rough on the skin. It's claim to fame is the integration with Alexa (which is spotty and not at all useful in Canada, where I am located). According to the CoWatch website: "When you look at your CoWatch, the intuitive Cronologics Watch-Like UI shows you the information you need to see the most in a traditional but efficient watch-like interface, it even allows quick ac
http://bit.ly/2dTu10P

CoWatch Review - A Horrible Smartwatch That You Can Win!

So I'm a big fan of IndieGoGo and Kickstarter. I tend to back interesting projects all the time and one such project was something I thought sounded promising, the CoWatch. I recently received and decided to share my experiences with everyone in this CoWatch Review. The CoWatch (not cow watch, although that would have been pretty funny and probably more useful) is an awful device that is powered by Cronologics OS (some kind of weird Android abomination) and comes with a metal strap that is difficult to adjust and feels cheap and rough on the skin. It's claim to fame is the integration with Alexa (which is spotty and barely useful in Canada, where I am located). The key feature of this watch is supposed to be it's integration of Amazon's Alexa, the smart assistant akin to Siri on the Apple Watch. What they don't tell you is that outside of the US, Alexa is pretty useless, but more on that later. Here's the video that, sadly, convinced me to back this device: According to the CoWatch we
http://bit.ly/2dSBZXX

eZ Conference 2016 Day Two: Content, Commerce, and Defining Digital

After the success of day one, day two of the eZ conference kicked off with an interactive presentation hosted by Roger Antonesen, a professor from the University of Oslo. Throughout his talk, he asked the crowd a series of questions directed at the IT and marketing teams within most modern organizations. The audience got to cast their votes for each question via a website accessible by short URL or QR code, with separate URLs being provided for Team IT and Team Marketing in order to compare the answers coming out from the two camps. The answers were presented as they came in via pie chart on the big screen. It was certainly different, and it was cool to see what the audience was thinking in real time – even if there were far more IT guys than there were marketers! Content & Commerce Later on in the day, Roland Benedetti, the Chief Product & Marketing Officer at eZ Systems, opened up the discussion of eZ Platform bringing together content and commerce. He stressed that eZ was all abo
http://bit.ly/2dxwwdw

The Trials and Tribulations of a Distro Hopper

I've been a Linux user for as long as I can remember. Pretty much since I was a kid (I'm now 41) and there was a Linux distribution I could find. I didn't start with just Linux though.. I was installing OS/2 by floppy disk (30 or so of them) which was basically akin to punching oneself in the face for hours on end, especially when the last or next to last disk failed repeatedy and you had to start over. Oh OS/2. How I hated your many disks and the install time of 2+ hours. I even messed around with BeOS for a while. I purchased every release and loved it.. such a shame it didn't survive. Remember this beauty? I first got started with Linux either with Red Hat or SuSE. I remember Mandrake Linux when it first came out and being hugely excited. I remember falling in love with Slackware and feeling like a purist for using it. I remember stubbornly fighting with Red Hat to get Quake running on it and, once successful, bragging to my friends about the extra 2 frames per second I got over th
http://bit.ly/2dOBZrR

Plasma 5.8 LTS now available in KDE Neon

KDE Neon, the newly popular distribution produced by KDE and Kubuntu developer Jonathan Riddell and based on Ubuntu is now available in version 5.8. The best part of this latest release? It includes the latest long term stable release of Plasma 5.8. You can get additional details about this release from Jonathan Riddell's blog. Speaking of Plasma 5.8, for those who weren't aware of the release, the details are below. Plasma 5.8 proves how far along the desktop environment is coming by further polishing the user experience from start to finish. Some changes in Plasma 5.8 include: Unified Boot to Shutdown Artwork Right-to-Left Language Support Improved Applets Simplified Global Shortcuts & More. Read the full changelog for the Plasma 5.8 release. Here's a screenshot below: To get a more in-depth lowdown on what you can expect from Plasma 5.8, check out the video here: You can get the latest release by downloading the User Edition ISO.
http://bit.ly/2dwlkhx

Pretty Darn Perfect Sweet Dinner Rolls

You guys, I love fall. I love that baking becomes a cozy, highly anticipated event, instead of one that you cram into the early mornings of summer before the house becomes too hot. Don t get me wrong, I love that summer is full of BBQ food, salads and fresh vegetables from my garden. That time [ ] The post Pretty Darn Perfect Sweet Dinner Rolls appeared first on The Kitchen Magpie.
http://bit.ly/2dNkBnu

eZ Conference 2016 Day One: CMS Is Alive & Digital Transformation Is Tricky

It was a mild yet sunny October day in Paris, and just a short distance from the world famous L’arc de Triomphe, the eZ Conference 2016 was about to kick off. Before I get into the conference itself, let me just take a moment to comment on the superb venue. The Châteauform' City Le Cnit is a relatively small building in comparison to the stunning skyscrapers that surround it, but its architecture is remarkable nonetheless – both inside and out. Kudos to the eZ Platform team for their venue selection. "CMS Is Not Dead" The opening keynote was delivered by the founders of eZ Platform, Bard Farstad and Aleksander Farstad. Together, they shed light on the vision of eZ Platform, hammering home their content-centric approach. Interestingly, they saw it fit to also mention that: .@eZSystems founders @BardFarstad & @AleksFarstad: "CMS is not dead, it's just not the CMS you knew from the past." #eZConf2016 — CMS Critic (@cmscritic) October 5, 2016 What they meant of course, was that the
http://bit.ly/2dt5O64

Olive Oil Roasted Chicken with Lemon and Rosemary

Keep it simple. That s my mantra this fall. I m keeping it simple. It s been an insanely busy month, with my QVC appearance and my cookbook coming out in the next couple of weeks. Oh my gosh. Can I repeat that sentence? My cookbook is coming out in the next couple of weeks. Whoa, you guys. [ ] The post Olive Oil Roasted Chicken with Lemon and Rosemary appeared first on The Kitchen Magpie.
http://bit.ly/2dppl7p

LemonStand's New CMS Combines Content with Commerce

LemonStand, the eCommerce solution for medium, large, and enterprise-grade brands, has revamped its content management system with a flurry of new features. Now, it's more than just a sofware that can sell – it's a software that can be leveraged to design, create and publish content to grow website traffic and engage customers. Content Marketing Meets Commerce LemonStand has made this move in recognition of the power of content marketing. They cited a Demand Metric study which shows that content marketing – like blogging – is three times as powerful as traditional marketing. With that in mind, introducing the following features were a no brainer for LemonStand. Content Publishing LemonStand's new straightforward publishing tools make it easy for store operators to create and manage different types of content themselves. Here's a breakdown of the new publishing features on offer: Publish multiple content types including web pages, blog posts, and announcements (with more content
http://bit.ly/2dGDGYl

A Guide to Understanding Customer Personas

Customers are people. Whether you’re in B2B or B2C sales it is people who make the decisions be it individuals or groups of people and they all share on thing in common: personas. What is a Customer Persona? A customer persona is a thorough understanding of who you are selling to so you can deliver the proper digital experience. It consists of a customer’s job title, department, product knowledge, education, experience, likes, dislikes, where they trust information from, who influences them and who they influence, their goals, challenges, responsibilities and skills. Understanding the mass of customer personas out there — and the ones you’d like to target — enables you to ensure your marketing stack is built to maximize your return on investment. So how exactly do you go about tracking down the customer personas you want to target? It’s quite easy actually. I’ll start with some heavy tech speak and then translate it into English for the sake of waxing intellectua
http://bit.ly/2dDJ1iW