Account Based Marketing (ABM) is the new acronym on the block – Marketo just made sure of it. The world renowned marketing automation software has fully embraced ABM, which essentially allows marketers to target specific accounts, and specific decision makers within those accounts. It's basically personalization, except better. Here's how it works: Marketo ABM: A Summary Marketo ABM empowers marketing and sales teams with the right tools to target and engage specific accounts in more relevant and personalized ways. More specifically, it allows marketing teams to: Target the accounts that matter: By leveraging account and lead-level scoring, marketers can easily target the right accounts and the right people within those accounts with personalized campaigns. Deeply engage accounts and key decision-makers across channels: This includes working through channels likes email, web, ads, events, social, and mobile; use rich customer behaviors captured in Marketo's Audience Hub to deliver h
https://www.cmscritic.com/posts/marketo-abm-account-based-marketing/
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