Many merchants are scratching their heads over their Google Shopping Data Feed. These campaigns can be quite puzzling, but here are some ideas about best practices that should help dispel any confusion. “One of the most important things to understand is that Google is now placing a great deal of emphasis on quality standards to provide a better shopping experience.” Google have also announced that they intend to enforce data quality along with shipping and tax requirements. To that end, they have begun to implement data quality suspensions.
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