Marketing automation software and content management systems are each powerful tools on their own, but when you are able to strategically combine their strengths you can achieve even greater results with your marketing. In the contemporary business climate it’s not enough to simply excel at email marketing or create content that goes viral. By harnessing the distinct capabilities of each system and combining them into a cohesive strategy you can increase the efficiency of each, gain new insights into your customers, and personalize the experience for them more effectively. 1.…
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