You probably remember the moments in the movies when the girl with whom the main character is in love rejects him for a more beautiful and successful guy. The main character is embarrassed, he cries, and we all feel sorry for him. Does this relate to the world of business? Should anyone in business have the right to take offense at customers who decide to go with more attractive and successful companies? This can happen with any enterprise that delays the development and implementation of new technologies.…
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