Many businesses face the same problems and as a result, the planet’s sharpest minds have attempted to find solutions. Two such people are Geoffrey Moore, author of the widely popular book “Crossing the Chasm”, and Malcolm Gladwell, author of “The Tipping Point”. Both of these books compliment and even reference each other in their comprehensive look at the major problem all businesses and products face: How do you reach mass-market adoption? Even the largest corporations ask themselves this question when rolling out new products or new services offerings.…
http://bit.ly/2sx8mBP
No comments:
Post a Comment