Friday, January 6, 2017

The Difference Between a CMS and a Web Experience Platform


This much-debated topic requires further clarity that will, in turn, benefit both the platform provider and the buyer. Let’s start with a definition of each and compare the core differences between them that set them apart. A CMS, technically a WCMS for Web Content Management System, is used to build, launch, manage, and host websites. In the case of CMS, the user experience is singular, displaying the same content and messaging to every user. A Web Experience Platform is also used to build, launch, manage, and host websites.…
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