Wednesday, September 17, 2014

Advanced Guide to A/B Testing: Take Your Site from Professional to Elite


Perfection is always in your approach. It’s in the manner that you move toward an untouchable ideal. This is what I believe A/B testing is all about, the pursuit of perfection. In the case of A/B testing, perfection would be a conversion rate of 100% — a metric that is completely impossible to achieve.
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