Most companies have a resource page that lives on their website with informative PDF’s, white papers and other traditional static documents. This content assists with branding, positions the company as a thought leader in their field and serves as a lead generation method via collecting the email addresses of those reading the content. Next to all the advances in social interactive technologies, these static documents living resource webpages are simply archaic.Guides.co (http://guides.co/) is changing this practice through the launch of SmartGuides for businesses that transforms these traditional documents into interactive content with customer engagement, brand presence and rich detailed information about current and prospective customers reading the content.
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