Perfect Sense Announces Enterprise Software Executive Jenifer Kern as Chief Marketing Officer

Perfect Sense, Inc., provider of digital content management solutions and services through its platform, Brightspot, today announced it has appointed DC-based software technology enthusiast Jenifer Kern as its first Chief Marketing Officer (CMO).Kern brings more than 20 years of technology marketing and sales experience with both SaaS and software-enabled services firms. She most recently served as CMO at Tracx, a social media software company in Bethesda, MD.…
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Building Landing Pages with Google Sheets

Now digital marketers can build landing pages with Google Sheets. In case you did not know - Google Sheets is part of Google Drive - Google’s productivity/ collaboration suite of products. Google Sheets is a very powerful alternative to Excel that lets you create spreadsheets online for easy sharing, collaborating, and updating by your entire team. Starting off with a landing page template - each element of the layout can be tied back to fields within Google Sheets.…
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How Self Service Can Power Improved B2B Digital Commerce Experiences

By 2020, the average business buyer will manage 85 percent of his or her relationship with an enterprise without interacting with another human, according to Gartner. This is quite a shift when you consider almost all B2B purchases were conducted by phone, fax or in person just a few years ago. The evolution toward self-service in B2B is natural, especially when you look at the way the B2C space has progressed over time.…
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Web Content Management Trends To Watch In 2018

New technologies will continue to change how organisations manage their content in 2018. If you’re looking to overhaul your current web content management system or you’ve only started setting up shop, it is useful to know which trends are shaping content management systems (CMS). CMS is always evolving and in the past ten years there has been a shift towards the needs of the end-users and the need to deliver content across different channels. The benefits of a good CMS include an organised, updated site that delivers a seamless experience to its users.…
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Smarp vs. Dynamic Signal: Which Employee Advocacy Platform Is Best for You?

Do you want to improve your company culture while also getting your employees to share your content? Would you like to choose the right employee advocacy tool to help you achieve this? Work occupies a major chunk of your employees’ lives. They spend about one-third of their days working, and on average, 89% of them are satisfied with their jobs. As it is a major part of their lives, they will chat about work life both online and offline.…
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Knowledge Transfer And Management Made Easy

Nowadays there’s so much information, data and statistics in the workplace that organizing, managing and sharing it is a challenge for businesses. How do you make knowledge transfer work for you?
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Why Upstart Entrepreneurs Are Relying on the Cloud

There are plenty of technologies that promise to revolutionize the way people do business, especially when they’re just starting. Finding your footing as an entrepreneur can be tricky. You’re often tasked with maintaining the balancing act between big ambitions and limited resources. Since your budget and following may be limited in the beginning, choosing the right tools can make or break your efforts. In terms of data management, project planning, and storage for the endeavor, there are few options out there better than the cloud.…
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